The Podcast Club Heartcast Media

These past few days have been quite active in the podcasting industry. There was a controversy with Joe Rogan and Spotify, also the podcasting market is growing, and more people are getting into it. In this episode, Molly, Adam, and Marcus talk about Libsyn's financials and assets, how people record audio the incorrect way, news and developments in the podcasting industry, what are the top-selling podcasting equipment, Riverside's marketing campaign, Boom Caster, and a bitesize about the Super Bowl.

📌Key Takeaways
🌟About the current Issues on Libsyn on their  Financials, Assets, and their hosting platform
🌟People use audio recording devices the wrong way 
🌟Tips and recommendations on how to use audio recording devices 
🌟News and Updates on the podcasting World
🌟What are the Hot Selling Podcasting Equipment 
🌟Know the Riverside Controversy on their ad Campaign and the New player, Boom Caster

📌Quote Takeaways 
“The podcasting world has been busy, and every podcast business is starting to pick up this month of February.” - Molly
“Producing a similar device is wonderful, and it's a cool thing to do, but most people wouldn't spend money on stuff that is almost identical to what they already have.” - Adam

“I'm uncomfortable using a service if they are disrespectful to their competitors, but I like that there is competition, and as a result, Riverside continues to give the greatest deals on the market.” - Marcus

 

 

📌Websites and Techs Mentioned in The Episode


☑️Riverside
☑️Libsyn
☑️IHeartRadio
☑️Boom Caster

☑️Rodecaster Pro
☑️Zoom P8
☑️Universal Audio Microphone SD 1
☑️SM7B
☑️MV88


📌Speakers on this Episode
🎙️Podcast Pro: Molly Ruland
What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C.
www.heartcastmedia.com

🎙️Podcast Pro: Marcus dePaula
What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.
www.meonlylouder.com

🎙️Podcast Pro: Adam Levin
What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment.
Podcast Outfitters The Podcast Equipment Experts
Chuck Levin's Washington Music Center

📌Time Stamp
⏲️[00:00] Introduction
⏲️[00:49] About Lybsin Financials and Assets
⏲️[04:06] Talks about audio recording 
⏲️[09:17] Current Issues on the podcasting World
⏲️[12:42] New and Hot Selling Podcasting Equipment 
⏲️[22:04] Riverside Controversy and the New Boom Caster
⏲️[28:50] Closing

📌WANT SOME MORE? CHECK THIS OUT!!
☑️Tweet by Bryan Barletta regarding Riverside.Fm
☑️Review on Universal Audio SD-1 Dynamic Microphone

This podcast is produced by Heartcast Media.

The right to freedom of expression is a basic human right. All other human rights are reinforced, allowing society to thrive and progress. The freedom to openly express ourselves and voice our minds is critical for societal transformation.But where do we draw the line if the thing we wish to say spreads disinformation and occasionally comes from those with influence? In this episode, Molly, Marcus and Adam discuss the recent issue of Joe Rogan and Neil Young on Spotify and what it means on freedom of expression, Obligations of Major Companies in handling information and moral responsibilities on true information.


📌Key Takeaways
✨Joe Rogan and Neil Young on Spotify Issue
✨Spotify Obligations as a medium of Good Information
✨Moral Responsibilities of Content Creators and Podcasting Platforms
✨Free Speech and Censorship on Podcasting

📌Key Quotes in the Episode:

📣“There should be guidelines on what true information and what misinformation is” - Molly

📣“We will disagree with our partners at some time, but identifying our beliefs and what is essential to us should be a requirement when doing podcasts, just as large corporations have values and mission statements.” - Marcus

📣“At its core, it's like the whole. That is the problem with the way we consume information and the way people listen to soundbites instead of listening to people. Yes, it's profundity.” - Adam

📌People Mentioned in the Episode


✔️Neil Young
✔️Joe Rogan
✔️R Kelly
✔️Alex Jones
✔️Howard Stern
✔️Bernie Brown

 

📌Terms Mentioned in the Episode

✔️1st Amendment - stipulates that Congress may not pass any legislation restricting or banning the free exercise of religion. It safeguards the freedoms of expression, the press, and assembly, as well as the right to petition the government for redress of grievances.

✔️Section 230 -  provides immunity for website platforms with respect to third-party content.

✔️PedalTrain - Pedaltrain is the premier innovation in guitar effects pedalboards.

 

📌Guests in This Episode:

🎙️Podcast Pro: Molly Ruland
What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C.
www.heartcastmedia.com


🎙️Podcast Pro: Marcus dePaula
What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.
www.meonlylouder.com


🎙️Podcast Pro: Adam Levin
 What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment.
https://podcastoutfitters.com/
https://chucklevins.com/

📌Time Stamps
⏲️[00:00] Pre-Introduction
⏲️[06:00] Introduction
⏲️[07:47] Spotify Responsibility as a medium for Information
⏲️[26:20] Free Speech 
⏲️[30:01] Influencers impact to their audiences 
⏲️[32:27] Moral Responsibilities of Major Companies
⏲️[52:44] Conclusion 


📌WANT SOME MORE? CHECK THIS OUT!!

📣“I always knew he was racist. India is a total badass!"
Omid Scobie on Twitter
✔️Spotify Removes R. Kelly, XXXTentacion Music From Its Playlists
✔️Rogan responds to Spotify protest, COVID advisories
✔️Rogan Apologizes. Spotify Posts Rules
✔️Brené Brown says she’s not going to release any new podcast episodes
✔️The Joe Rogan controversy is what happens when you put podcasts behind a wall

 

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In this episode, Molly, Adam, and Marcus examine some problems in the podcasting industry surrounding what it takes to be a top popular podcast show. They also explore podcasting industry innovation and potential changes if the industry enters NFTs and VR technology. Tune in if you want to learn more about the possibilities of NFTs in the podcasting sector and how to improve your podcast show.

Key Takeaways
✨What makes a good podcast and What does “Top Hit Episodes” mean?
✨What would it be if NFTs entered into podcasting
✨Podcasting and Virtual Reality

Key Quotes in this Episode

“What makes a podcast the best? What if there's a podcast that has less listeners but has 100,000 paid subscribers? Does that make it better or is it only based on downloads?” - Molly

“I create things as a way to connect with other human beings. There's nothing wrong with creating something purely out of the desire to profit from it. But if I'm going to create this exclusive thing that only a small group of people get to hear, just for the sake of making money, it goes against what I think podcasting is all about.” 
- Marcus
“The community's got to be strong to make any one of these NFTs relevant, that's kind of how a lot of it happens. That's why these things blow up, not just because, but because there's a momentum behind it”  - Adam

People Mentioned in the Episode

🧔Paul Stamets
🧔Joe Rogan
🧔James Cridland
🧔Martin Shkreli
🧔Redman 
🧔Method Man
🧔Rick Ross
🧔Mike Tyson
🧔Logan Paul


Special Mentioned in the Episode

✅DAO - Decentralized Autonomous Organization
✅NFT - Non-Fungible Token
✅Metaverse - Fictional World
✅Reddit 
✅Altered Carbon Movie
✅Wall-E
✅Venmo

 

Our Podcast Host for this Episode:

Podcast Pro: Molly Ruland
🎙️ What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C.
www.heartcastmedia.com


Podcast Pro: Marcus dePaula
🎙️ What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.
www.meonlylouder.com


Podcast Pro: Adam Levin
🎙️ What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment.
https://podcastoutfitters.com/
https://chucklevins.com/

 


📌TIMESTAMPS


⏲[00:00] Introduction

⏲️[2:33] Molly, Marcus and Adam discusses the article released by Bloomberg about podcasting.

⏲️[05:33]They discuss what makes a good podcast and how should we define “Hit”.

⏲️[08:19]Molly discusses the prediction she made on Spotify going out of business.

⏲️[12:01]Adam discusses decentralizing the podcast industry, suggesting a  more community-based type of podcasting. He also stated about NFTs entering the podcast industry.

⏲️[23:04]They discuss what will happen in the future if NFTs and virtual reality become mainstream.

⏲️[35:15] Conclusion of the episode

⏲️[38:04]Outro

📌Equipment Mentioned:

Sony ZV e10 Camera - Marcus’ camera 

 


Links Mentioned:
https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years
a...

📌EPISODE SUMMARY:
In this episode, Molly, Adam, and Marcus discuss what will be happening in the year 2022. They share individually what they think will happen in the podcasting industry. They also discuss how the quality of the podcast shows affects people on how they portray a person when listening to bad quality podcasts versus high quality shows. The host also discusses microphones. They give insights and examples what is a good microphone and not. They also share stories about people using mediocre microphones versus those who use high quality microphones. Tune in now in this episode if you like some insight about the future of the podcasting industry in the year 2022, or you want to know more about microphones as you are interested in scaling and growing your podcast shows.

📌Key Takeaways in the Episode:

📣Predictions and Possibilities that will occur on the podcasting industry for 2022.
📣How to Stepping up your podcast in the year 2022. 
📣Things We should know about microphones for better podcast shows in 2022.

📌Key Quotes in the Episode:
“So hopefully you'll see a rise in people actually caring about product quality and the value that it provides and the separation between the people that are just getting into it and are not invested in the full medium of podcasting. And those that are into it” - Adam
“that the microphone and camera is the new suit for sure” - Marcus

“And I think people, businesses and other people, some people have success with the podcast but thought it was going to be fleeting. And now they're realizing no podcasts have been here and they're definitely not going anywhere and just all the benefits of being able to go remote. I mean, from from a business perspective, we have global clients” - Molly


📌People Mentioned in the Episode:
👧Arielle Nissenblatte - Author at Squadcast.fm
🧔Joe Rogan - American Podcaster, UFC color commentator
🧔Alex Hormozi - author of the book “100 million dollar offer”

📌Tools and Accessories Mentioned in the Episode:

✔️Logitech H390
✔️Audix USB 12
✔️Blue Yeti Microphone
✔️Audio Technica 2040
✔️Shure SM7B
✔️Shure MV7
✔️V7 Microphone
✔️Re20

 

📌Our Podcast Host for this Episode:
Podcast Pro: Molly Ruland
🎙️ What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C.
👋 Where to find her: LinkedIn | Twitter | Instagram

Podcast Pro: Marcus dePaula
🎙️ What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.
👋 Where to find him: LinkedIn | Twitter | Instagram


Podcast Pro: Adam Levin
🎙️ What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment.
👋 Where to find him: LinkedIn | Twitter | Instagram

 

 

📌TIMESTAMPS
⏲️[03:16]
What the Hosts think will happen in the Year 2022 in podcasting, Advertising and Content Marketing.

Molly predicts that for the year 2022, podcasting will continue to rise and increase in numbers just like the pandemic levels that we experienced.
 
Marcus predicts that there will be a rise of content that teaches or trains podcasters to be better and do quality work for their podcasting.

Adam said that during 2020, the start of the pandemic. Podcasting wasn’t a thing until good microphones showed up on the market. Adam also added that 2021 was the start of people going back outside buying tools that will improve their podcast shows. 


⏲️[09:45]
Podcasting from its infancy years and its impact to people, businesses and community globally. 

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Podcasting is a fast-growing and fast-changing industry that’s been greatly affected by the pandemic, but those COVID-related curveballs have brought some new and exciting changes to podcasting over the past year.

On this episode of The Podcast Club, Molly, Marcus and Adam share thoughts on the year in podcasting and look ahead at what trends they think are here to stay.


Episode Summary 
With 2021 drawing to a close, The Podcast Club hosts huddle to reflect on the year and look ahead. 

On this episode, Molly, Marcus and Adam discuss the role of transcripts and inclusivity in the podcast world, why podcasters need to be on YouTube and the increased awareness of branding and monetization opportunities in podcasting.

They note the lawsuit brought against SiriusXM for not having transcripts available for their podcasts. 

“We are about to see a whole new world of inclusion,” Molly says. “I love seeing stuff like that because it just means we're going to get more and more regulated in the industry. It'll become more and more accessible.”

The hosts also discuss the expansion of video: podcasters are increasingly seeing the value in uploading to YouTube — a trend that will continue to grow in 2022.

“People just spend so much time on YouTube,” says Marcus. 

Overall, it’s been an exciting few years in podcasting with many new developments, and The Podcast Club can’t wait to see what’s next. 

Tune in to hear what they think about inclusion in podcasting, branded podcasting, the amount of work that goes into creating a quality podcast, and the swing from remote to in-person podcasting, and back.

Tools and tech mentioned in this episode:
✔️ Riverside
✔️ Podnews
✔️ RØDECaster Pro
✔️ MV7
✔️ SM7B
✔️ SquadCast
✔️ Cleanfeed
✔️ YouTube


Podcast Pro: Molly Ruland 
🎙️ What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C. 

💡 Key quote: “As a business owner, or any a content creator, you're so focused on the last week or the last episode, or payroll, or the numbers and you forget to take a step back and look at the bigger picture and be proud of what you have accomplished, and not so focused on what you didn't get done.”

👋 Where to find her: LinkedIn | Twitter | Instagram

 

Podcast Pro: Marcus dePaula
🎙️ What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.

💡 Key quote: “I think people are finally realizing, not just the opportunities, but also how serious you have to be to actually make something out of your podcast. You have to treat it like a business.”

👋 Where to find him: LinkedIn | Twitter | Instagram


Podcast Pro: Adam Levin
🎙️ What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment. 

💡 Key quote: “That's probably the biggest thing to come out of all of this, is services like this, that provide a great product to work with. It gives you a lot of the functionality that you had before, in a way that lets you reach more people.”

👋 Where to find him: LinkedIn | Twitter | Instagram

##
Tips for Podcasters 
Top takeaways from the episode 

⭐ Make your podcast as accessible as possible. With increasing developments in AI, it’s easier than ever to include transcriptions with your podcasts. Even for the smallest podcast, the tools are available to make your podcast inclusive for people with hearing difficulties. 

⭐ Expect to see an increase in branded podcasts. More businesses are understanding the value and effectiveness of...

Creating a podcast is time-intensive, so having an easy-to-use, reliable website platform that aggregates everything — from your reviews to your YouTube videos — can make all the difference.

On this episode of The Podcast Club, Molly, Marcus and Adam talk to Brenden Mulligan, creator of podcast website builder Podpage, about the importance of a solid podcast website.

Having a website for your podcast that you can navigate seamlessly is crucial, both for presentation and as a direct connection to your audience.

On this episode of The Podcast Club, Molly, Marcus and Adam sit down with Brenden Mulligan, the founder of podcast website builder Podpage, to talk about the importance of having a podcast website, and current trends in the industry.

With a background in the music industry, Brenden saw how artists invested in building their fanbases on MySpace back in the day when it was a thing. Musicians often built their following on MySpace rather than developing their own websites. When MySpace fell apart, so did those fanbases.

“I was searching for some podcast a couple years ago. And I was like, you guys don't have websites, you're relying on these distribution channels,” Brenden says.

When he discovered that podcasts are syndicated through RSS feeds and the data is available for anyone to use, he realized he could easily build a website because he only needed to build the frontend. He created Podpage, which allows you to set up a website for your podcast that won’t be time-intensive or difficult to set up or maintain. 

“There are a lot of people who set up one of these pages and then never come back again,” Brenden says. “They don't have to worry about the website, we’ll automatically Tweet and post to Facebook if you want.” 

Tune in to hear their thoughts on using tools to automate processes, why the focus needs to be on creating good content, as well as trends that have emerged and waned since the beginning of the pandemic.

Guest of the Pod: Brenden Mulligan
🎙️ What he does: Brenden is the founder of Podpage, which helps podcasters build a professional looking website for their podcast quickly and easily.

💡 Key quote: “I don't need to build a database. I just need to build a front end that reads the feed and puts the data on a website. And because it's structured, we can do all kinds of great SEO work.”

👋 Where to find him: LinkedIn | Twitter | Instagram


Podcast Pro: Molly Ruland 
🎙️ What she does: Molly is the founder and CEO of Heartcast Media, a full-service podcast production company and content creation lab based in Washington, D.C. 

💡 Key quote: “I want to set people up for success, and force them into it.”

👋 Where to find her: LinkedIn | Twitter | Instagram

 

Podcast Pro: Marcus dePaula
🎙️ What he does: An audio engineer, podcast producer and website designer, Marcus runs Me Only Louder, a podcast production company in Franklin, Tenn.

💡 Key quote: “I feel like there's this contingency of people that feel like it's the apps job to help podcasters be discovered. And I think that is complete b******t. I do not think that is a realistic way to live.”

👋 Where to find him: LinkedIn | Twitter | Instagram


Podcast Pro: Adam Levin
🎙️ What he does: Adam is the manager of Chuck Levin’s Washington Music Center and is the founder of Podcast Outfitters, which specializes in podcast equipment. 

💡 Key quote: “They gravitate towards one thing and another thing and I see what the consumer behaviors [are] as it's evolved. Cameras are not the requirement anymore for everybody, it just depends on how you create and how you're doing it.”

👋 Where to find him: LinkedIn | Twitter | Instagram

Tips for Podcasters 
Top takeaways from the episode 

⭐ Having a...